Welcome to our Blog! To get things started, I’d like to discuss something fundamental to customer loyalty. When you break it down to the basic of basics,customers are loyal to your brand either because you pay them for it or despite the fact that you don’t. Let’s call the former “deal loyalty” and the latter “real loyalty”. By the way, “deal loyalty vs. real loyalty” is not an original tag. I heard it back in the late 90′s during a DMA keynote by Larry Light, CEO of Arciture,