Business Issue: Customers were buying from one brand/division, but not cross-purchasing complementary items from sister brands.
Solution: Developed a points-based rewards program to encourage cross-shopping as well as incremental visits to the current brand.
Outcome: First year incremental sales are up 13%. Tracked and measured cross-selling has jumped from 15% to 26% and continues to rise.
National Retailer - Building Incremental Purchases and Cross-sell
Business Issue: Hundreds of disparate hotels losing bookings due to large chain rewards programs.
Solution: Create a consolidated "surprise and delight" strategy benefits program to provide immediate gratification for guests.
Outcome: Enrolled over one million members and increased bookings at participating hotels by targeting members based on their desires.
International Hospitality - Surprising and Delighting Guests
Business Issue: Increase sales for specific high-margin and preferred-vendor products.
Solution: Developed a limited-time rewards program offering bonus points for ordering specified products. Limited exposure and cost by using sweepstakes-based rewards.
Outcome: Over 80% of customers registered. By far the most for any program ever offered. Increased incremental sales across the board for qualifying products. Executives declared it their best program ever.