LOYALTY LEADERS IS A PRODUCT OF ASCENDANT LOYALTY MARKETING

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August 10, 2019

As I continue to observe programs across multiple sectors, time and again I see failures that can readily be solved for. While both consulting and client side managing global programs these sins are committed on a daily basis. There is no excuse for their existence, bu...

January 4, 2017

Welcome back.  This is our third and last post on this topic.  We have discussed how real loyalty is earned and deal loyalty is bought.  We talked about some ways to improve real loyalty.  Now we’ll finish up by talking about one more way to improve real loyalty, a cou...

January 2, 2017

Welcome back.  In the first part of this post we defined “deal”  loyalty as bought and "real€" loyalty as earned.  In our opinion, there’s a simple reason why we see so much deal loyalty out there and precious little real loyalty.  Real loyalty is HARD.  It takes a gr...

December 29, 2016

Welcome to our Blog! To get things started, I’d like to discuss something fundamental to customer loyalty. When you break it down to the basic of basics,customers are loyal to your brand either because you pay them for it or despite the fact that you don’t. Let’s call...

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