Real Loyalty vs. Deal Loyalty - Part 3
Welcome back. This is our third and last post on this topic. We have discussed how real loyalty is earned and deal loyalty is bought. We talked about some ways to improve real loyalty. Now we’ll finish up by talking about one more way to improve real loyalty, a couple of personal examples, and two of our favorite resources. Here’s a surefire way to get people coming back and becoming advocates: Surprise and Delight Consumers love comfort and reliability. They will be loy