Welcome back. This is our third and last post on this topic. We have discussed how real loyalty is earned and deal loyalty is bought. We talked about some ways to improve real loyalty. Now we’ll finish up by talking about one more way to improve real loyalty, a couple of personal examples, and two of our favorite resources. Here’s a surefire way to get people coming back and becoming advocates: Surprise and Delight Consumers love comfort and reliability. They will be loy

Welcome back. In the first part of this post we defined “deal”  loyalty as bought and "real€" loyalty as earned. In our opinion, there’s a simple reason why we see so much deal loyalty out there and precious little real loyalty. Real loyalty is HARD. It takes a great deal of commitment, patience, and effort. Just like consumers, businesses find it much easier to just write a check than to exert real physical effort. OK, so maybe that’s an extreme analogy, but in reality